Amazon Writing Style Tip #2
Source: Write Like an Amazonian Published: 2018
Source: David Perell via Twitter
Published: December 22, 2019
Amazon Writing Style Tips
Circulated: March 5, 2019
#2: Be objective: avoid adjectives and adverbs.
Adjectives are imprecise and don’t contribute to making a decision.
Most Amazonians react negatively to buzz words and qualifications without data.
Sales increased significantly in Q4, due to our use of holiday promotions.
We made the application much faster.
This will make this endeavor extremely successful.
Unit sales increased 40% in Q4 2011, compared to Q4 2010, because of holiday promotions.
We reduced server side trailing 90-day latency from 10ms to 1ms.
This will increase output by 2.5%.