Source: Marketplace.org
Published: July 2019

Amazon’s Logo Through the Years

Circulated: November 20, 2019

As our customers’ expectations of Amazon change, so does the logo.

1995 to 1997: Amazon River

1997 to 1998: Earth’s biggest bookstore

1998: the circle with capital letters

1998 to 2000: orange curve

2000 to 2012: a-to-z smile

2012 to present day: drop the “.com”