August 10: Structure your writing

Amazon writes different types of documents – but all require the author to tell a story.

Source: Fact of the Day 1 interview with Amazon Doc Bar Raisers
Published: May 2021

Structure your writing

Amazon writes different types of documents, but all require the author (you) to tell a story. Putting structure to your writing helps readers understand your idea so they can share your vision. 

1. Before you write: Start with an outline. Choose your audience. Consider your desired outcome.
   

2. Bottom line up front: Start by hooking your reader with a purpose statement. In a few sentences, tell them what to expect from your document.
   

3. Explain why, what, and how of your idea: Why is this important, what are your insights, how will we be successful?
   

4. Tell a story: Create a logical narrative flow. Try using a framework like the SCQA (Situation, Complication, Question, and Answer).