August 11: Gen Zers are less likely to identify as sports fans

US professional sports leagues are contending with a novel problem: attracting younger fan bases. 

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Source: Huddle Up
Published: July 2021

Gen Zers are less likely to identify as sports fans

US professional sports leagues are contending with a novel problem: attracting younger fan bases.  

Gen Z is less likely than the adult public to identify as sports fans. According to a 2020 Morning Consultant poll of 1,000 Gen Zers ages 13-23, almost 50% of respondents said they don't consider themselves fans at all. 

Leagues are forging new strategies to capture a younger audience. The National Hockey League (NHL) recently appointed 19-year-old TikTok celebrity, Josh Richards, as a special advisor and “voice of the fans,” a controversial choice to die-hard NHL supporters. 

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