August 15: 5 Steps to Write an Amazon Promo Doc
Advice on promotions at Amazon from a 9-year Amazonian.
Source: Brian Ballantyne
Published: July 2022
5 Steps to Write an Amazon Promo Doc
1. Career: describe the employee's current role, target role, and job history, then discuss it with the employee.
2. Sponsors: identify the employee’s champions, which are people (at a higher level) who will vouch for their impact.
3. Set the Bar: what the bar for this role looks like and how the employee's work goes above and beyond.
4. Courageous Legacy: what dragons were faced and volcanos were climbed. Emphasize any challenges the employee overcame and quantify the impact of their accomplishments.
5. Mitigation: in "Reasons not to Promote," use themes from the feedback to counter with more positive examples of the employee's work.
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