August 19: Fortnite takes a stand
Apple kicks Fortnite off of the App Store.
Source: Polygon
Published: August 2020
Fortnite takes a stand
Background
Epic Games is a US video game company that developed the hit game Fortnite.
Inciting incident
On August 13, Fortnite updated the payment options on iOS, providing a 20% discount for players who choose to process payments through Epic, not Apple. This circumvents the App Store from taking a 30% cut and is thus against Apple’s policies.
Action
Apple immediately took Fortnite off of the App Store. Epic Games responded by filing a pre-prepared lawsuit the same day.
The next day the same thing played out on Google Play.
#FREEFORTNITE
Fortnite published a 47-second video encouraging their players to support them against Apple with a hashtag. The video alludes to Apple’s famous 1984 commercial.
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