August 3: goes to the Supreme Court

Here's how companies with generic names like can trademark their name.

Source: US Supreme Court
Published: June 2020 goes to the Supreme Court

Circulated: August 3, 2020

In 2012, filed to register its domain name as a trademark. The US Patent and Trademark Office (USPTO) refused to grant the registration because “booking” is generic and is not eligible for trademark protection.

After the company appealed the decision in multiple courts, the issue went to the US Supreme Court. The verdict: companies with generic names like may trademark their name with the addition of “.com.” This decision allows websites like or to protect their trademark and brand from competitors.

Due to COVID-19, USPTO v. was the first-ever Supreme Court hearing to take place over the phone.


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