August 4: 5 stages of Working Backwards at Amazon
The 5 stages of working backwards include listen, define, invent, refine and test & iterate.
Source: Working Backwards
Published: February 2021
5 stages of Working Backwards at Amazon
Stage 1: Listen.
What do I know about my customer? Whose voices might be missing or excluded?
Stage 2: Define.
What customer opportunity am I trying to solve? (What data led to this conclusion?)
Stage 3: Invent.
What is the proposed solution? Why is this the right solution versus other options?
Stage 4: Refine.
What does the customer experience look like? How would you explain the primary benefit to your customer?
Stage 5: Test & Iterate.
What does success look like for your idea? What is the intended impact of your solution? What is the possible unintended impact?