August 4: The internet is faster, but websites aren't

Your slow loading webpage could be losing up to 10% of users for every second it takes to load.

Source: Nielsen Norman Group
Published: May 2020

The internet is faster, but websites aren’t

Circulated: August 4, 2020

Despite improved internet speeds, the amount of time it takes a browser to download and display a webpage today is not much quicker than it was ten years ago.

• As measured by Mbps, Internet speeds have increased 600%+ over ten years, while desktop webpage load times have remained flat.

• Mobile network speeds are up 1,000%+ over ten years, while mobile sites load three times slower.

• In 2018, Google reported an average time of 7 seconds for mobile pages to load content above the fold.

• In 2018, BBC found that for every extra second of page load time, 10% of users will leave.