August 5: Size of the global gaming market

There are 2.7 billion gamers worldwide – and continuous growth is driven by the widespread adoption of smartphones.

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Source: Accenture
Published: April 2021

Size of the global gaming market

What’s more popular than movies and music combined? Gaming.

The global gaming market is exploding, spanning all ages and demographics. There are 2.7 billion gamers worldwide. Growth is driven by the widespread adoption of smartphones. 

Among a survey of 4,000 gamers in China, Japan, US, and UK:

  • 84% said video games help connect them with others who have similar interests.

  • 77% said video games help them stay in touch with friends.

  • 46% identify as female (busting the stereotype that gamers are young men)

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