August 9: Successful CEO product engagement
Successful CEO product engagement should look like a U: lots of engagement at the beginning and end, and negligible involvement in the middle.
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Source: Bring the Donuts, Ken Norton
Published: June 2021
Successful CEO product engagement
Successful CEO product engagement should look like a U: lots of engagement at the beginning and end, and negligible involvement in the middle.
Engagement at the start of product development allows CEOs (or leaders) to co-create with their teams and hear pitches from varied voices. CEOs should then make themselves scarce while the product is being built.
Finally, there should be re-engagement at the end to ensure the product aligns with the vision and to guide a successful launch.
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