August 9: Successful CEO product engagement

Successful CEO product engagement should look like a U: lots of engagement at the beginning and end, and negligible involvement in the middle.

Source: Bring the Donuts, Ken Norton
Published: June 2021

Successful CEO product engagement

Successful CEO product engagement should look like a U: lots of engagement at the beginning and end, and negligible involvement in the middle. 

Engagement at the start of product development allows CEOs (or leaders) to co-create with their teams and hear pitches from varied voices. CEOs should then make themselves scarce while the product is being built.

Finally, there should be re-engagement at the end to ensure the product aligns with the vision and to guide a successful launch.