Source: eMarketer
Published: August 2019

Cord-Cutting Accelerates

Circulated: January 14, 2020

Cord-cutting is when consumers stop paying for cable television and instead subscribe to internet streaming services. In 2019 pay TV households in the U.S. declined by 4.2% to 86.5 million.

Pay TV includes cable and satellite customers. Non-Pay-TV includes no subscription and pure-play streaming services such as Prime Video, Netflix, Hulu, and Disney+.