December 10: Influencer marketing spending in the US
Influencer marketing is now one of the most popular forms of social media marketing.
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Source: Statista
Published: July 2021
Influencer marketing spending in the US
Influencer marketing is now one of the most popular forms of social media marketing. How much money is really being spent on it?
In 2021, 3.7 billion dollars were forecast to be spent on influencer marketing in the US. This marks a 33% increase from 2020. Even further growth is anticipated in the coming years.
Influencer marketing spending in the US from
2019 forecasted to 2023 (in billions of US dollars)
2019: 2.4
2020: 2.8
2021: 3.7
2022: 4.1
2023: 4.6
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