December 16: When Pursuing New Businesses
The five criteria Amazon look at when considering new businesses to pursue.
Source: Harvard Business School (28:10)
Published: September 2020
When Pursuing New Businesses
“At Amazon, we have a model for how we look at new businesses to pursue. There are five criteria:
If we build it and it is very successful, would it move the needle?
Is the customer being well-served today?
Do we have a differentiated approach to our offering?
Do we have competence in the area? If not, can we acquire it quickly?
Can we put a group of single-threaded, focused people on the initiative?”
- Andy Jassy, CEO of Amazon Web Services
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