Discover more from Fact of the Day 1
December 17: Reasons for losing loyalty
Ten reasons why customers stopped buying a product or switched brands.
Source: Global Web Index
Published: November 2020
Reasons for losing loyalty
There are a lot of reasons a consumer might opt to go with a different brand than usual. In one survey, customers indicated the reason(s) they stopped buying a product or switched brands. The most common reasons include the following:
Reason for losing loyalty and % of customers
I’ve found a cheaper alternative: 23%
I don’t need their products anymore: 19%
Their products were out of stock: 17%
They sell non-essential products: 14%
My orders were delayed: 11%
They don’t sell online: 8%
I don’t agree with how they treat their employees or suppliers: 7%
They stopped accepting returns: 7%
They went out of business: 7%
I don’t resonate with their values anymore: 6%
The percentages sum to more than 100% as respondents could select more than one reason.
Did you appreciate the fact today?