Source: Shreyas Doshi (LinkedIn)
Published: September 2020

A Product Metrics Primer

When building software, product owners need to decide which behaviors and uses are the most important to measure. The following categories can help you choose the metrics for your software products that matter most to your customers and your business.

1. Metric: Health
   Description: Is the product performing reliably?
   Examples: latency, initial load time, uptime

2. Metric: Usage
   Description: How are customers using the product?
   Examples: day-of-week trends, help documentation visits, visits by country

3. Metric: Adoption
   Description: Are consumers using the product as much as we’d hope, and in the ways that we’d like?
   Examples: monthly active users, free-to-paid conversions, new features

4. Metric: Satisfaction
   Description: What is our customers’ overall sentiment towards the product?
   Examples: net promoter score, customer satisfaction score

5. Metric: Ecosystem
   Description: How does the product compare with substitute offerings from competitors?
   Examples: share of wallet, third party integrations, industry rank

6. Metric: Outcome
   Description: What overall results are we seeing from this product?
   Examples: revenue per user, gross margin, transactions

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