A Product Metrics Primer
When building software, product owners need to decide which behaviors and uses are the most important to measure. The following categories can help you choose the metrics for your software products that matter most to your customers and your business.
Description: Is the product performing reliably?
Examples: latency, initial load time, uptime
Description: How are customers using the product?
Examples: day-of-week trends, help documentation visits, visits by country
Description: Are consumers using the product as much as we’d hope, and in the ways that we’d like?
Examples: monthly active users, free-to-paid conversions, new features
Description: How does the product compare with substitute offerings from competitors?
Examples: share of wallet, third party integrations, industry rank
Description: What overall results are we seeing from this product?
Examples: revenue per user, gross margin, transactions
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