Source: Invent and Wander (page 210)
Published: November 2020

Undifferentiated heavy lifting

To create and operate a web application, a company is responsible for server hosting, bandwidth management, contract negotiation, and the complexity of heterogeneous hardware; doing any one task poorly can lead to failure. 

Amazon calls this ensemble of challenges “muck,” or undifferentiated heavy lifting.

Amazon Web Services (AWS) is reinventing the way companies buy computation by removing muck from developers’ jobs. Similarly, Fulfillment by Amazon (FBA) picks, packs, ships, and provides customer service for third-party sellers’ products, taking the undifferentiated heavy lifting out of an e-commerce business.

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