December 30:

On average, Amazon’s prices were 15% lower versus other online retailers selling identical items.

Source: Amazon
Published: November 2020
n = 18,400 products across 14 retailers

Amazon named low price leader

Profitero’s annual “Price Wars” study analyzes the different prices of products in 21 categories such as household products, electronics, and appliances, from different companies. In 2020, Profitero’s study indicated that Amazon had the lowest prices in all categories; on average, Amazon’s prices were 15% lower versus other online retailers on identical items.

These savings were especially pronounced in home furniture (35% more affordable than other options in the category), vitamins and supplements (34%), health and personal care (26%), and beauty (22%).

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