February 22: In-app spending
February 22: In-app spending
Spending in mobile apps hit a record $111 billion globally in 2020.
Source: SensorTower
Published: January 2021
In-app spending
Spending in mobile apps hit a record $111 billion globally in 2020 - that’s a 30% year-over-year increase. This purchasing includes recurring subscriptions and premium apps (i.e., paid) as well as in-app purchases for both Apple’s App Store and Google Play.
Platform: Apple’s App Store
2020 Global Revenue (USD): $72.3 billion
Year-over-Year Growth: 30.3%
Platform: Google Play
2020 Global Revenue (USD): $38.6 billion
Year-over-Year Growth: 30.0%
Games represented the majority of spending (66% for iOS and 83% for Google Play). Honor of Kings (AKA Arena of Valor in the international version) was the iOS game that generated the most revenue, while Coin Master (which involves building villages and attacking others) was the highest-grossing game on Google’s platform.
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