Source: National Retail Federation
Published: October 2019
n = 7,782 US adults

Holiday Spending Per Shopper

Circulated: November 27, 2019

Consumers say they will spend an average of $1,048 this holiday season (+4% YoY) across three main categories:

1. Gifts for family, friends and co-workers: $659

2. Non-gift holiday items such as candy and food, decorations, greeting cards and flowers at: $227

3. Non-gift purchases that take advantage of the deals and promotions at: $162

What shoppers plan to spend this holiday season: