Holiday Shopper Spending
Source: National Retail Federation Published: October 2019 n = 7,782 US adults
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Source: National Retail Federation
Published: October 2019
n = 7,782 US adults
Holiday Spending Per Shopper
Circulated: November 27, 2019
Consumers say they will spend an average of $1,048 this holiday season (+4% YoY) across three main categories:
Gifts for family, friends and co-workers: $659
Non-gift holiday items such as candy and food, decorations, greeting cards and flowers at: $227
Non-gift purchases that take advantage of the deals and promotions at: $162
What shoppers plan to spend this holiday season:
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8a56f10f-0d37-4fd8-b7e3-09a945d3458f_130x182.png)