Holiday Shopper Spending
Source: National Retail Federation Published: October 2019 n = 7,782 US adults
Source: National Retail Federation
Published: October 2019
n = 7,782 US adults
Holiday Spending Per Shopper
Circulated: November 27, 2019
Consumers say they will spend an average of $1,048 this holiday season (+4% YoY) across three main categories:
Gifts for family, friends and co-workers: $659
Non-gift holiday items such as candy and food, decorations, greeting cards and flowers at: $227
Non-gift purchases that take advantage of the deals and promotions at: $162
What shoppers plan to spend this holiday season:
