“Influencers” on Social Media are the New Movie Stars

Source: Jing Daily Published: September 2018

Source: Jing Daily
Published: September 2018

Influencers are the New Movie Stars

Circulated: March 26, 2019

Motivated by the earning potential and possible fame, many digital-savvy Chinese are joining the influencer ranks. There are reportedly over 1 million influencers in China who have more than 10,000 followers on social media. According to a Chinese job survey, 54% of Chinese born after 1995* chose “influencer” as their most desired occupation.

* Bonus Fact: This is the year Blue Moon (beer) was founded.