January 15: The World’s Biggest Advertisers

Procter & Gamble has been the world’s top advertiser each year since 1987 (other than 2017 and 2020).

Source: Ad Age
Published: December 2020

The World’s Biggest Advertisers

Since the marketing media firm Ad Age created a ranking of the world’s top advertisers in 1987, the consumer giant Procter & Gamble, which owns brands such as Tide and Charmin, has been the world’s top advertiser each year other than 2017 (Samsung) and 2020 (Amazon).

Rank & Ad spend

  1. Amazon (retail industry)
    Ad spend: $11.0 billion

  2. Procter & Gamble (personal care industry)
    Ad spend: $10.7 billion

  3. L’Oreal (personal care industry)
    Ad spend: $10.3 billion

  4. Samsung (tech industry)
    Ad spend: $9.7 billion

  5. Unilever (personal care industry)
    Ad spend: $8.1 billion

  6. Comcast (media industry)
    Ad spend: $7.6 billion

  7. Nestle (food & beverage industry)
    Ad spend: $7.4 billion

  8. LVMH (retail industry)
    Ad spend: $7.0 billion

  9. Alphabet (tech industry)
    Ad spend: $6.8 billion

  10. AT&T (telecoms industry)
    Ad spend: $6.1 billion

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