Source: Ad Age
Published: December 2020

The World’s Biggest Advertisers

Since the marketing media firm Ad Age created a ranking of the world’s top advertisers in 1987, the consumer giant Procter & Gamble, which owns brands such as Tide and Charmin, has been the world’s top advertiser each year other than 2017 (Samsung) and 2020 (Amazon).

Rank & Ad spend

1. Amazon (retail industry)
   Ad spend: $11.0 billion

2. Procter & Gamble (personal care industry)
   Ad spend: $10.7 billion

3. L’Oreal (personal care industry)
   Ad spend: $10.3 billion

4. Samsung (tech industry)
   Ad spend: $9.7 billion

5. Unilever (personal care industry)
   Ad spend: $8.1 billion

6. Comcast (media industry)
   Ad spend: $7.6 billion

7. Nestle (food & beverage industry)
   Ad spend: $7.4 billion

8. LVMH (retail industry)
   Ad spend: $7.0 billion

9. Alphabet (tech industry)
   Ad spend: $6.8 billion

10. AT&T (telecoms industry)
    Ad spend: $6.1 billion

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