July 19: Instagram is the most popular platform among influencers

72% of influencers use Instagram as their primary platform, more than double the percentage of every other platform combined.

Source: Neoreach
Published: June 2021

Instagram is the most popular platform among influencers

Instagram is by far the most popular social media platform in the creator economy, according to a survey of 2,000 Creators conducted by Influencer Marketing Hub. 

72% of influencers use Instagram as their primary platform, more than double the percentage of every other platform combined. Creators commonly have accounts on multiple platforms, and nearly all (93%) cite Instagram as one of the social media channels they use for monetization. 

Platform, % of creators
Instagram, 72.2%
Tiktok, 13.4%
YouTube, 9.4%
Blog, 1.8%
Facebook, 1.6%
Twitch, 0.8%
Twitter, 0.8%