Source: Shopify.com, National Retail Federation
Published: June 2021, January 2019

Consumers expect fast & free delivery

A rising number of consumers look for free shipping when shopping online. Globally, 64% of shoppers want free delivery.

Consumers also increasingly demand fast shipping, with 39% expecting free 2-day delivery. The National Retail Federation (NRF) estimated in a 2018 report that 29% of shoppers abandoned a purchase when 2-day shipping wasn’t free. Across generations, Millennials are most apt to ditch a shopping cart without fast and free shipping.

Percentages of shoppers who say a lack of free 2-day shipping is a deal-breaker, via NRF.

Generation: Gen Z (1997-2012)
Percentage: 19%

Generation: Millennials (1981-96)
Percentage: 45%

Generation: Gen X (1965-80)
Percentage: 27%

Generation: Baby Boomers (1946-64)
Percentage: 11%

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