July 22: 5 tips from Amazon’s Doc Bar Raisers

Jul 22

“Write poorly and they notice the style; write well and they notice the idea.” - Unknown

At Amazon, we don’t write to impress others. We write to express our idea.

One idea at a time: Say one thing, in one sentence, and read that sentence aloud in one breath. Then move on to the next sentence.
Write with rhythm: Vary your word count and sentence length. It’s appealing for readers and keeps their forward momentum.
The order of your words within a sentence matters: For the most impact, keep your keywords together.
Write in a positive tone: Avoid complaining and “not” phrases as much as you can.
Give your data context: Stick with the facts and avoid opining. Use customer anecdotes and data comparisons against goals to help readers understand data points.

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