Source: Lenny’s Newsletter
Date: July 2022

Crafting your business’s hook

“Competition is so fierce that you have to create something remarkable to succeed. Something remarkable is worth talking about. Worth noticing. The opposite of remarkable is very good.”

—Seth Godin, author of Purple Cow

Examples of remarkable consumer business hooks:

Consumer Business: Tinder
Hook: “Find out who likes you on campus”

Consumer Business: Dropbox
Hook: “Throw away your USB drive”

Consumer Business: Amazon
Hook: “One million titles, consistently low prices”

Consumer Business: Netflix
Hook: “No due dates, no late fees”

Consumer Business: Zillow
Hook: “How much is my home worth?”

Consumer Business: Robinhood
Hook: “No-commission stock trading”

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