July 26: How justin.tv became Twitch
Twitch had a humble birth as justin.tv, a site that founder Justin Kan created to live-stream his life reality-show style.
Source: Business Insider
Published: October 2014
How justin.tv became Twitch
Twitch is the most popular video game live-streaming site, capturing 43.6% of live-streaming traffic and 1.8% of peak internet traffic in the United States.Â
But Twitch had a humble birth as justin.tv, a site that founder Justin Kan created to live-stream his life reality-show style. Instead of showcasing their day-to-day, users wanted to livestream their video gaming. Kan immediately hired a video game streaming specialist to help people set up their own streams and justin.tv evolved into Twitch.
Kan owes his startup success to solving a problemothers had. 55 million users watch Twitch streams every month.
Amazon bought Twitch in 2014 for $970 million. In 2020 Twitch was estimated to be worth $15 billion.