July 7: How influencers make their money
Over 77% of creators depend primarily on brand sponsorship deals – three times as much as every other revenue stream combined.
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Source: The Information
Published: May 2021
How influencers make their money
A recent survey of 2,000 US influencers uncovers just how content creators make money on social media.
Over 77% of creators depend primarily on brand sponsorship deals, three times as much as every other revenue stream combined. Typically these partnerships have the influencer recommend a product/service to their social media audience, primarily on Instagram (and they must disclose their affiliation).
However, influencers want to decrease this heavy financial reliance on brand deals. A separate survey found that 80% of influencers feel they need to diversify their revenue streams.
Influencers’ Highest Revenue Sources, 2021
1. Brand deals: 77.3%
2. Ad Share Revenue: 5.4%
3. I’m Not Making Revenue Yet: 4.8%
4. Started My Own Brand: 4.6%
5. Affiliate Links: 2.9%
6. Money Tips From Fans: 2.7%
7. Courses: 1.9%
8. Subscription Service: 0.5%
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