June 30: Amazon Marketplace Grows Faster than Amazon Retail
An estimate of Amazon’s first-party (Retail) and third-party (Marketplace) sales from 2018 to 2021.
Source: Marketplace Pulse
Published: February 2022
Amazon Marketplace Grows Faster than Amazon Retail
Amazon sold an estimated $600 billion in goods in 2021 (+22% YoY).
Amazon Retail sold $210 billion, and third-party sellers on the Amazon Marketplace sold $390 billion.
Note: GMV is Gross Merchandise Value which represents the total value of sales over a certain period of time.
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Interesting topic! Going by the title, I was expecting a comparison of the YoY growth between the two segments.
Are those boxes red and green? I can't tell which is which, I'm colorblind. I had to read the original chart to actually understand what was going on.