March 31: Amazon Marketplace is 25% of U.S. e-commerce

25¢ of every $1 spent on online shopping is spent on the Amazon third-party Marketplace.

Source: Marketplace Pulse
Published: February 2022

Amazon Marketplace is 25% of U.S. e-commerce

Amazon Marketplace currently has a 25% market share of the total U.S. e-commerce spending. This means that 25¢ of every $1 spent on online shopping is spent on the Amazon third-party Marketplace. 

Amazon Retail commands a further 17% of the market share. 

The top 10 U.S. e-commerce retailers by market share:

US Commerce Retailer: Amazon Marketplace
Market Share (%): 25

US Commerce Retailer: Amazon Retail
Market Share (%): 17

US Commerce Retailer: Walmart
Market Share (%): 8

US Commerce Retailer: eBay
Market Share (%): 4

US Commerce Retailer: Apple
Market Share (%): 3

US Commerce Retailer: The Home Depot
Market Share (%): 2.5

US Commerce Retailer: Target
Market Share (%): 2.4

US Commerce Retailer: Best Buy
Market Share (%): 2.3

US Commerce Retailer: Kroger
Market Share (%): 2.2

US Commerce Retailer: Wayfair
Market Share (%): 2.1

Editor’s note: Shopify is absent from the list because it’s not a retailer or a marketplace.

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