March 31: Amazon Marketplace is 25% of U.S. e-commerce
25¢ of every $1 spent on online shopping is spent on the Amazon third-party Marketplace.
Source: Marketplace Pulse
Published: February 2022
Amazon Marketplace is 25% of U.S. e-commerce
Amazon Marketplace currently has a 25% market share of the total U.S. e-commerce spending. This means that 25¢ of every $1 spent on online shopping is spent on the Amazon third-party Marketplace.
Amazon Retail commands a further 17% of the market share.
The top 10 U.S. e-commerce retailers by market share:
US Commerce Retailer: Amazon Marketplace
Market Share (%): 25
US Commerce Retailer: Amazon Retail
Market Share (%): 17
US Commerce Retailer: Walmart
Market Share (%): 8
US Commerce Retailer: eBay
Market Share (%): 4
US Commerce Retailer: Apple
Market Share (%): 3
US Commerce Retailer: The Home Depot
Market Share (%): 2.5
US Commerce Retailer: Target
Market Share (%): 2.4
US Commerce Retailer: Best Buy
Market Share (%): 2.3
US Commerce Retailer: Kroger
Market Share (%): 2.2
US Commerce Retailer: Wayfair
Market Share (%): 2.1
Editor’s note: Shopify is absent from the list because it’s not a retailer or a marketplace.
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