March 9: Facebook audience reach

Of the top ten countries of Facebook users, six are in Asia.

Source: Ben Evans, The Great Unbundling
Published: January 2021

Facebook audience reach

Facebook’s audience reach extends across the whole globe, with 90% of daily users logging on outside the United States. Despite the company’s American founding, India, not the US, is Facebook’s most significant market of users, with almost 300 million daily users in 2020. Of the top ten countries of users, six are in Asia.

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