March Madness to Cost U.S. Employers $13.3B

Source: Challenger, Gray & Christmas (Staffing Firm) Published: March (Madness) 2019

Source: Challenger, Gray & Christmas (Staffing Firm)
Published: March (Madness) 2019

March Madness to Cost Employers $13.3 Billion

Circulated: March 22, 2019

With 97 million viewers of March Madness games globally in 2018, according to CBS, the tournament represents a shared event that fosters excitement among staff. Workers spend 25.5 minutes of their workday on March Madness-related activities, or 6.4 hours total. 75M workers, 48% of the 157M employed Americans, will work on their bracket while on the clock.

Madness related activities:

  • Streaming games during work hours

  • Heading to a local restaurant to watch the game

  • Filling out brackets

  • Water cooler chat

  • Duke fan cheering for Zion Williamson

  • Michigan fans constantly saying “GO BLUE!”