March Madness to Cost U.S. Employers $13.3B
Source: Challenger, Gray & Christmas (Staffing Firm) Published: March (Madness) 2019
Source: Challenger, Gray & Christmas (Staffing Firm)
Published: March (Madness) 2019
March Madness to Cost Employers $13.3 Billion
Circulated: March 22, 2019
With 97 million viewers of March Madness games globally in 2018, according to CBS, the tournament represents a shared event that fosters excitement among staff. Workers spend 25.5 minutes of their workday on March Madness-related activities, or 6.4 hours total. 75M workers, 48% of the 157M employed Americans, will work on their bracket while on the clock.
Madness related activities:
Streaming games during work hours
Heading to a local restaurant to watch the game
Filling out brackets
Water cooler chat
Duke fan cheering for Zion Williamson
Michigan fans constantly saying “GO BLUE!”