![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F181ce272-27ed-45d6-8935-1fa71e36fafe_800x775.jpeg)
Source: Zentail
Published: October 2018
Marketplace Personas (as described by sellers)
Circulated: November 30, 2018
Walmart:
Rural more than urban customers
Families seeking 1-stop shop
In-store pickup customers
Early adopters
Millennials & Gen Y
Young families
eBay:
Personable
Expect to give and get feedback
Used & refurbished condition items
Amazon:
Prime customers
Easy returns (or credit)
Low-prices on a vast selection
Fast (free) delivery