Marketplace Personas (as described by sellers)

Source: Zentail Published: October 2018

Source: Zentail
Published: October 2018

Marketplace Personas (as described by sellers)

Circulated: November 30, 2018

Walmart:

• Rural more than urban customers

• Families seeking 1-stop shop

• In-store pickup customers

Jet.com:

• Early adopters

• Millennials & Gen Y

• Young families

eBay:

• Personable

• Expect to give and get feedback

• Used & refurbished condition items

Amazon:

• Prime customers

• Easy returns (or credit)

• Low-prices on a vast selection

• Fast (free) delivery