Marketplace Personas (as described by sellers)

Source: Zentail Published: October 2018

Source: Zentail
Published: October 2018

Marketplace Personas (as described by sellers)

Circulated: November 30, 2018

Walmart:

  • Rural more than urban customers

  • Families seeking 1-stop shop

  • In-store pickup customers

Jet.com:

  • Early adopters

  • Millennials & Gen Y

  • Young families

eBay:

  • Personable

  • Expect to give and get feedback

  • Used & refurbished condition items

Amazon:

  • Prime customers

  • Easy returns (or credit)

  • Low-prices on a vast selection

  • Fast (free) delivery