Marketplaces Win Repeat Purchases

Source: Publicis.Sapient Published: November 2018

Source: Publicis Sapient
Published: November 2018

Marketplaces Win Repeat Purchases

Circulated: December 28, 2018

First time shoppers: Where are you most likely to go to buy an item you’ve never bought before?

• 50% retailers

• 31% marketplaces

Repeat shoppers: Where are you most likely to go to buy an item again?

• 34% retailers

• 47% marketplaces

Take-away: Marketplaces are the go-to place when you already know what you want to buy.