May 1: American Consumers fatigued with video streaming services
American Consumers Fatigued with Video Streaming Services
Circulated: May 1, 2019
More consumers have at least one streaming video subscription (69%) than have a traditional pay TV subscription (65%).
In 2018, 57% of paid streaming video users said they subscribed to access original content. Among millennials, it’s even higher at 71%.
47% of consumers are frustrated by the growing number of subscriptions they need to piece together to watch what they want.