May 19: Global Internet Ad Spend
In 2021, the United States spent over $190B on digital ads—more than what China, the United Kingdom, Japan, and Germany spent, combined.
Source: Statista
Published: February 2022
Global Internet Ad Spend
Display and search are the most prominent forms of digital advertising, global spending totaling $383B in 2021.
Here is the total display and search advertising spend over the last 5 years.
Year: 2017
Spend: $197 billion
Year: 2018
Spend: $236 billion
Year: 2019
Spend: $271 billion
Year: 2020
Spend: $306 billion
Year: 2021
Spend: $383 billion
Bonus: in 2021, the United States spent over $190B on digital ads—more than what China, the United Kingdom, Japan, and Germany spent, combined.
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