May 19: Global Internet Ad Spend

In 2021, the United States spent over $190B on digital ads—more than what China, the United Kingdom, Japan, and Germany spent, combined.

Source: Statista
Published: February 2022

Global Internet Ad Spend

Display and search are the most prominent forms of digital advertising, global spending totaling $383B in 2021.

Here is the total display and search advertising spend over the last 5 years. 

Year: 2017
Spend: $197 billion

Year: 2018
Spend: $236 billion

Year: 2019
Spend: $271 billion

Year: 2020
Spend: $306 billion

Year: 2021
Spend: $383 billion

Bonus: in 2021, the United States spent over $190B on digital ads—more than what China, the United Kingdom, Japan, and Germany spent, combined.

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