May 20: Digital Consumer Trends

Source: PricewaterhouseCoopers (PWC) Published: May 2019

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Source: PricewaterhouseCoopers (PWC)
Published: May 2019

U.S. Digital Consumer Trends

Circulated: May 20, 2019

  1. Consumers spent 20% more time online in 2018 than 2017

  2. Cross-device erodes desktop dominance. To access the internet, 65% of consumers will use desktop andmobile, 21% desktop only and 14% mobile only

  3. Mobile increased share of time spent online to 74% in 2018 vs. 68% in 2017.

  4. Consumers spent 22% more time on social media in 2018 vs 2017.

  5. Video is made for mobile. 62% of video starts occur on a mobile device (+9% YoY)

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