May 21: Digitally native vertical brands and their “maniac focus” on the customer experience
Source: 2PM, Web Smith
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa80da43-dc40-4b74-bfc6-619a51860ccc_800x1204.jpeg)
Source: 2PM, Web Smith
Published: May 2019
Digitally Native Vertical Brands and their “Maniac Focus” on the Customer Experience
Circulated: May 21, 2019
“Digitally native vertical brands are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web.” — Bonobos founder and CEO Andy Dunn.
While often started online, they can extend to a brick-and-mortar manifestation. Unlike typical e-commerce companies, digitally native vertical brands control their own distribution.
25 popular DNVBs:
Warby Parker
Rent the Runway
Anker
Peloton
Dollar Shave Club
Harry’s Inc
Birchbox
Boxed
Glossier
Casper
Tuft & Needle
The Honest Company
Kylie Cosmetics
StitchFix
MVMT Watches
Allbirds
Shinola
HelloFresh
Blue Apron
Home Chef