May 21: Digitally native vertical brands and their “maniac focus” on the customer experience

Source: 2PM, Web Smith

Source: 2PM, Web Smith
Published: May 2019

Digitally Native Vertical Brands and their “Maniac Focus” on the Customer Experience

Circulated: May 21, 2019

“Digitally native vertical brands are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web.” — Bonobos founder and CEO Andy Dunn.

While often started online, they can extend to a brick-and-mortar manifestation. Unlike typical e-commerce companies, digitally native vertical brands control their own distribution.

25 popular DNVBs:

• Warby Parker

• Rent the Runway

• Anker

• Peloton

• Dollar Shave Club

• Harry’s Inc

• Birchbox

• Boxed

• Glossier

• Casper

• Tuft & Needle

• The Honest Company

• Kylie Cosmetics

• StitchFix

• MVMT Watches

• Allbirds

• Shinola

• HelloFresh

• Blue Apron

• Home Chef