May 4: Top mobile apps by generation
Based upon data.ai’s analysis of the top 20 Android apps per category, here are the top 5 mobile apps used by each generation.
Source: Data.ai
Published: March 2022
Top mobile apps by generation
Based upon data.ai’s analysis of the top 20 Android apps per category, here are the top 5 mobile apps used by each generation.
Rank: 1
Gen Z: Instagram
Millennials: Facebook
Gen X & Baby Boomers: The Weather Channel
Rank: 2
Gen Z: TikTok
Millennials: Facebook Messenger
Gen X & Baby Boomers: Amazon Alexa
Rank: 3
Gen Z: Snapchat
Millennials: Amazon
Gen X & Baby Boomers: News Break
Rank: 4
Gen Z: Netflix
Millennials: WhatsApp
Gen X & Baby Boomers: Ring
Rank: 5
Gen Z: Spotify
Millennials: Walmart
Gen X & Baby Boomers: Adobe Reader
Note: 2021, Android phones; Average of Top 20 apps by MAU per category; Gen Z represented by those aged 16 -24; Millennials represented by those aged 25-44; Gen X and Baby Boomers represented by those aged 45+
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Boomers skewing the GenXers for sure, should have our own column. Also, this failed to mention that this must be only 3rd party Android apps from Google Play and excludes Google's apps, otherwise I'd expect to see Gmail, YouTube, and Google Maps in the mix somewhere.
Love this fact today - neat (chuckle worthy) perspectives on the generations. Kids absorbed in video & music, millennials chatting and buying, old farts (like me) watching the weather, news, neighborhood (stay off my lawn!), and reading...LOL