November 1: Digital-influenced retail sales
www.factoftheday1.com
November 1: Digital-influenced retail sales
That moment when you’re standing in a physical store while checking the price and customer reviews on Amazon.
Want to have your product or job featured to 80,000 readers? Get in touch.
Source: Forrester
Published: October 2022
Digital-influenced retail sales
Online retail sales are purchases from customers who research and buy products online.
Digital-influenced offline retail sales are purchases from customers who research* products online but then buy them physically in-store.
Digital-influenced total retail sales = online retail sales + digital-influenced offline retail sales.
* The term research is broad. Consumers commonly look online for the product price, features, customer ratings, availability, shipping information, and for similar/substitute products.
Are you hiring tech talent? Do you offer an awesome product? Contact our team to feature in this newsletter.
Danny, the bottom blocks does not reflect correctly. It must be 'US digital influenced OFFLINE sales'.. right? Or my understanding is incorrect?
Hey Danny - Hope you are ok. On your diag are the two black boxes in bottom right correct? Should they read Offline Retail sales?. Not Online?