Fact of the Day 1

Share this post

November 1: Digital-influenced retail sales

www.factoftheday1.com

November 1: Digital-influenced retail sales

That moment when you’re standing in a physical store while checking the price and customer reviews on Amazon.

Danny Sheridan
Nov 1, 2022
15
5
Share this post

November 1: Digital-influenced retail sales

www.factoftheday1.com

Want to have your product or job featured to 80,000 readers?  Get in touch.


Source: Forrester 
Published: October 2022

Digital-influenced retail sales

Online retail sales are purchases from customers who research and buy products online. 

Digital-influenced offline retail sales are purchases from customers who research* products online but then buy them physically in-store.

Digital-influenced total retail sales = online retail sales + digital-influenced offline retail sales.

* The term research is broad. Consumers commonly look online for the product price, features, customer ratings, availability, shipping information, and for similar/substitute products.


Are you hiring tech talent? Do you offer an awesome product? Contact our team to feature in this newsletter.

5
Share this post

November 1: Digital-influenced retail sales

www.factoftheday1.com
5 Comments
Saju V T
Nov 1, 2022Liked by Danny Sheridan

Danny, the bottom blocks does not reflect correctly. It must be 'US digital influenced OFFLINE sales'.. right? Or my understanding is incorrect?

Expand full comment
Reply
1 reply by Danny Sheridan
Danny Bircham
Nov 1, 2022

Hey Danny - Hope you are ok. On your diag are the two black boxes in bottom right correct? Should they read Offline Retail sales?. Not Online?

Expand full comment
Reply
1 reply by Danny Sheridan
3 more comments…
TopNewCommunity

No posts

Ready for more?

© 2023 Fact of the Day 1
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing