November 1: Digital-influenced retail sales

That moment when you’re standing in a physical store while checking the price and customer reviews on Amazon.

Danny Sheridan

Nov 1, 2022

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Source: Forrester
Published: October 2022

Digital-influenced retail sales

Online retail sales are purchases from customers who research and buy products online.

Digital-influenced offline retail sales are purchases from customers who research* products online but then buy them physically in-store.

Digital-influenced total retail sales = online retail sales + digital-influenced offline retail sales.

* The term research is broad. Consumers commonly look online for the product price, features, customer ratings, availability, shipping information, and for similar/substitute products.

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5 Comments

Saju V T

Nov 1, 2022Liked by Danny Sheridan

Danny, the bottom blocks does not reflect correctly. It must be 'US digital influenced OFFLINE sales'.. right? Or my understanding is incorrect?

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1 reply by Danny Sheridan

Danny Bircham

Hey Danny - Hope you are ok. On your diag are the two black boxes in bottom right correct? Should they read Offline Retail sales?. Not Online?

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