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November 1: Digital-influenced retail sales
That moment when you’re standing in a physical store while checking the price and customer reviews on Amazon.
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Published: October 2022
Digital-influenced retail sales
Online retail sales are purchases from customers who research and buy products online.
Digital-influenced offline retail sales are purchases from customers who research* products online but then buy them physically in-store.
Digital-influenced total retail sales = online retail sales + digital-influenced offline retail sales.
* The term research is broad. Consumers commonly look online for the product price, features, customer ratings, availability, shipping information, and for similar/substitute products.
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