November 11: Customer-centricity at Amazon
A look at the three things that help Amazon with their customer-centric focus.
Source: The Film Archives
Published: April 2001
Customer-centricity at Amazon
Interviewer: “You make a big deal about having a customer-centric focus. Do you honestly believe that the customer is always right?”
Jeff Bezos: “Our mission is to be Earth’s most customer-centric company. We have a precise definition of customer-centric that includes three things:
Listen: the most traditional meaning of customer-centric; if you don’t listen to your customers, you will fail; for example, a focus group
Invent: often involves not listening to your customers; it isn’t the customer’s job to invent for themselves
Personalize: putting the customer at the center of their own universe; redecorating the store for each individual customer”
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Did you appreciate the fact today?