November 11: Customer-centricity at Amazon
A look at the three things that help Amazon with their customer-centric focus.
 |
Source: The Film Archives
Published: April 2001
Customer-centricity at Amazon
Interviewer: “You make a big deal about having a customer-centric focus. Do you honestly believe that the customer is always right?”
Jeff Bezos: “Our mission is to be Earth’s most customer-centric company. We have a precise definition of customer-centric that includes three things:
Listen: the most traditional meaning of customer-centric; if you don’t listen to your customers, you will fail; for example, a focus group
Invent: often involves not listening to your customers; it isn’t the customer’s job to invent for themselves
Personalize: putting the customer at the center of their own universe; redecorating the store for each individual customer”
------------
Did you appreciate the fact today?
Create your profile
Only paying subscribers can comment on this post
Check your email
For your security, we need to re-authenticate you.
Click the link we sent to , or click here to log in.