November 2: What to put in an email subject line

Want to make your emails stand out in your recipient’s inbox? Use these tips.

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Source: Harvard Business Review
Published: November 2016

What to put in an email subject line

Want to make your emails stand out in your recipient’s inbox? Use these tips developed by the U.S. military for effective and actionable email subject lines.

The subject line should tell your cohort exactly what to expect from your email. Include keywords that clearly communicate the intent of the email. The military uses keywords like ACTION, INFO, and REQUEST (yes, all in caps to attract attention). You can use keywords pertinent to your industry.

Examples of stand-out subject lines are:

ACTION: Confirm meeting time

INFO: Weekly status report

REQUEST: Vacation days

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