Source: Business Insider
Published: December 2014

My job as CEO of Amazon

“As the company has grown, my job has changed very much. My main job today is working hard to help maintain the culture of:

• insisting on high standards

• operational excellence and defect elimination

• inventiveness with a willingness to fail

• making bold experiments

Many of the traits are deeply ingrained in the culture, I couldn’t even change them at this point. Cultures are self-reinforcing.”

- Jeff Bezos

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