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November 29: The Case Against Collaboration
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November 29: The Case Against Collaboration

Don’t schedule brainstorming meetings. Start with asynchronous ideation.

Danny Sheridan
Nov 29, 2022
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November 29: The Case Against Collaboration
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Source: Paul Taylor
Published: May 2022

The Case Against Collaboration

Learnings from MIT research about the limits of collaboration on creativity:

  • Brainstorming sessions "reduced creativity" because they lead to incremental modifications rather than radical and potentially superior solutions.

  • "A meta-analytic review of over 800 teams indicated that individuals are more likely to generate a higher number of original ideas when they don’t interact with others." 

  • Collaboration is best used to solve complex problems that require diverse expert opinions.


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