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November 29: The Case Against Collaboration
Don’t schedule brainstorming meetings. Start with asynchronous ideation.
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Source: Paul Taylor
Published: May 2022
The Case Against Collaboration
Learnings from MIT research about the limits of collaboration on creativity:
Brainstorming sessions "reduced creativity" because they lead to incremental modifications rather than radical and potentially superior solutions.
"A meta-analytic review of over 800 teams indicated that individuals are more likely to generate a higher number of original ideas when they don’t interact with others."
Collaboration is best used to solve complex problems that require diverse expert opinions.
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