November 8: Gen Z’s Favorite Brands Compared to Older Generations

The oldest members of Gen Z are entering the workforce. Here are where their preferences for brands vary most.

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Source: Visual Capitalist
Published: November 2022

Gen Z’s Favorite Brands Compared to Older Generations

Compared to Millennials, Gen X, and Boomers, who may not care as much for these 10 brands, Gen Z—currently between 9-25 years old—loves them.

Bonus: Gen Z’s favorite brands overall are #1 YouTube, #2 Google, #3 Netflix, #4 Amazon, and #5 M&Ms.

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