October 1: Most Sellers choose Fulfillment by Amazon

An annual study exploring insights from 4,864 Amazon Sellers found that 91% of Sellers use Fulfillment by Amazon.

Danny Sheridan

Oct 1, 2021

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Source: JungleScout
Published: September 2021

Most Sellers choose Fulfillment by Amazon

An annual study exploring insights from 4,864 Amazon Sellers found that 91% of Sellers use Fulfillment by Amazon (FBA).

57% use FBA exclusively, while 34% use Amazon’s services as well as Fulfillment by Merchant (FBM), meaning the seller is in control of the entire handling and shipping process. Only 9% of Sellers rely solely on FBM.