Source: Fact of the Day 1
Published: October 2022

Amazon’s Key Businesses and Products

Amazon’s businesses all relate to—and benefit from—the growth of the internet. Here’s my take on Amazon’s key 🔑 businesses.

Industry: E-commerce
Business: Amazon Retail 
Description: First-party offers
Key Product: Amazon.com

Industry: E-commerce
Business: Amazon Marketplace 
Description: Third-party offers from sellers
Key Product: Access to Amazon customers

Industry: E-commerce
Business: Amazon Prime
Description: Loyalty program
Key Product: Unlimited free-shipping

Industry: Fulfillment services
Business: Fulfillment by Amazon
Description: Store, pack, and ship items for third-party sellers
Key Product: Access to Amazon’s fulfillment centers

Industry: Cloud computing
Business: Amazon Web Services
Description: Rent on-demand computers in data centers
Key Product: Amazon EC2  (Elastic Cloud Computing)

Industry: Advertising
Business: Amazon Advertising
Description: Pay-per-click advertising
Key Product: Sponsored Products

Industry: Hardware manufacturing
Business: Amazon Devices
Description: Electronics
Key Products: Kindle, Alexa & Echo

Industry: Internet service provider
Business: Project Kuiper*
Description: Satellite internet
Key Product: Internet subscription

*While Project Kuiper is a pre-revenue business today, Amazon has committed to invest $10 billion to the initiative.

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