October 4: Successful pivots

Four well-known companies that have gone through a drastic shift where they change course completely.

Source: CB Insights
Published: November 2018

Successful pivots

Most companies experience style changes and updates over time, but some go through a drastic shift called a pivot where they change course completely. Some well known pivots are highlighted below.

Popular companies with unexpectedly successful pivots.

Company: Slack
Origin: Gaming app called Glitch
Pivot: Communications platform

Company: Twitter
Origin: Podcast app called Odeo
Pivot: Microblogging platform

Company: YouTube
Origin: Dating site for single people to record a video of themselves
Pivot: Video sharing platform

Company: PayPal
Origin: Security software for handheld devices
Pivot: Online money transfer service